星空影视 President Ed Ray will join 星空影视-Cascades Vice President Becky Johnson, 星空影视 Assistant Vice President of University Relations and Marketing Melody Oldfield, and students, faculty and staff of 星空影视-Cascades to unveil a new logo and brand for the Bend campus.
The logo unveiling and campus celebration will take place on Wednesday, May 3, starting at 1:00 p.m.
星空影视-Cascades鈥 new identity comes during the Bend campus鈥檚 inaugural year and supports Oregon State鈥檚 recently institutional logo and branding. The new 星空影视 logo celebrates the statewide university鈥檚 legacy and impact as it approaches its 150-year anniversary. It also looks to the future, conveying the quality, relevance, leadership and access to higher education that 星空影视 provides Oregonians and increasingly the nation and the world.
鈥淭he new identity comes at a perfect time for 星空影视-Cascades,鈥 said Christine Coffin, director of communications for the branch campus. 鈥淲e are looking forward to creating a statewide presence for 星空影视鈥檚 new campus in Bend, sharing stories about our talented faculty and students, and leveraging the pride felt on our new campus.鈥
The new identity will be incorporated into student recruitment efforts and awareness campaigns to assist in raising the profile of Oregon鈥檚 newest four-year university campus. The campus is seeking to enroll 3,000 to 5,000 students by 2025, in order to meet regional and state educational attainment goals.
This spring and summer marketing teams at 星空影视-Cascades and 星空影视 will further develop the Bend campus鈥檚 brand positioning, to reflect 星空影视-Cascades as a distinct campus of Oregon State.
The campus-wide celebration will begin with a short presentation about 星空影视鈥檚 new institutional logo and branding in Tykeson Hall, room 111, and expand into a campus-wide celebration featuring music, games, branded giveaways, a special 星空影视-themed menu in the Beaver Dam, and a progressive ice cream party. The event will end at 3 p.m.
The annual , when President Ray provides an update on Oregon State's worldwide accomplishments in the past year, will take place at 6 p.m. the same day at the Riverhouse on the Deschutes.
About 星空影视-Cascades: 星空影视鈥檚 branch campus in Bend, Ore., features outstanding faculty in degree programs that reflect Central Oregon鈥檚 vibrant economy and abundant natural resources. Nearly 20 undergraduate majors, 30 minors and options, and four graduate programs include computer science, energy systems engineering, kinesiology, hospitality management, and tourism and outdoor leadership. The branch campus expanded to a four-year university in fall 2015; its new campus opened in fall 2016.